eCommerce Management

Having worked in eCommerce in marketing + operations roles for over 10 years, I have gained experience in a variety of areas. Let’s break it down together, shall we?

Analytics + Reporting:
- Advanced excel skills
- Google analytics: traffic + conversion reporting
- Financial reporting (COGS, GP, P+L)
- A/B split testing
- Campaign review and data lodging

Marketing:
- Third-party ads (CPC, CPA, ROA’s, dynamic + static)
- Social media marketing: paid ads, community engagement, content planning)
- Social media platforms: TikTok, Instagram, Facebook, Twitter + Pinterest
- Google business platform
- Creating and maintaining promotional calendars
- Adwords + SEO campaign management
- eDM’s (Mailchimp)

Operations (staff + website):
- Identifying bottlenecks in online workflow
- Quarterly staff reviews
- Identifying + hiring for new roles/staff
- Regularly updating shipping + returns policies
- Developing business plans and stepping stone rollouts

Website development:
- Researching + implementing new apps + payments options
- Updating site blocks + aesthetics (working with Shopify advanced + Shopify plus)
- Researching + implementing new inventory, shipping or accounting software
- Product enrichment
- Maintaining current sites + setting up new sister sites from base development to open sell (working with Shopify advanced + Shopify plus)