Oh, I didn’t see you there! Come on in, take a look around.

Let me introduce myself. Hey! It’s me, Holly.

 

Having worked in eCommerce for over 10 years, I’ve been an eCommerce and operations manager, content manager and a paid media marketer. I also have an invested interest in companies that promote sustainable and ethical practices and products.

WINNER OF 2023 DRAPERS 30 UNDER 30

  • Ecommerce Management

    Analytics, Marketing, Operations + Website Developement.

  • Social Media

    Community engagement + content planning.

  • Photo Shoots

    Photo Shoots

    Creative direction + planning

  • Graphic Design

    Graphic design for web + print: Photoshop, Lightroom, inDesign + Illustrator.

Learn More

At a glance: My Resume.

Cult Mia

2022 - Current

eCommerce & Digital Manager

- Increasing commercial KPI’s such as GMV, AOV, CLTV and order frequency
- Internal and external reporting
- Onboarding new AI software and running eCommerce projects
- Spear-heading promotional activities
- Overseeing all operations and customer service
- Hiring and managing of team
- Digital marketing (paid and organic)
- Increasing customer retention via email marketing flows
- Reducing operational costs
- Increasing sustainability progress via donation, carbon offsetting and circular wardrobe projects
- Building automated reporting for fulfilment, accounting and inventory sell-through
- Website manitence and experience developing projects with web developers

Somerfield Swim

2018 – Current

 

Freelance Instagram Curator

I work freelance curating social feeds for @somerfieldswim

 

Bariano

2016 – 2021

eCommerce Manager

At Bariano, I was responsible for organising and directing photoshoots for the new ranges, as well as leading all digital design communication. This allowed me to be involved in a few different creative and analytical avenues.

My key responsibilities include:

- Organising all digital marketing (organic and paid)
- Coordinating all content for online store
- Web development and platform research
- Shoot styling/ location scouting / coordination (negotiating costs, booking talent)
- Running third party sales (i.e. warehouse sales)
- Coordinating the day to day for online (overseeing emails, orders, returns, markdowns and VM’ing)
- Ensuring visual branding consistency throughout the business
- Implementing workflow processes to heighten efficiency
- Team management of department umbrella heads (warehouse, admin, customer care and PR/Social)
- Print and packaging design
- eDM’s
- Social media management
- Image retouching
- Running ambassador program
- Overseeing garment loans for stylists, events and TV shows.

 

Mura Boutique

2014–2016

At Mura, I was responsible for overseeing all online departments whilst also looking for ways to improve and build on an already amazing company.

As an E-commerce manager, my duties included:

- Overseeing all departments (PR, Accounts, Graphics, Warehouse, Admin and Customer Care)
- Management of team of 10 including rostering for casual and part time members
- Responsible for all online activities
- Develop affiliate marketing relationships
- Create and maintain an online business plan
- Develop KPI's and goals for the company
- Staying up to date on software or data trends
- Keep current knowledge of online trends
- Running weekly inter-department meetings
- Maintain personal KPI's such as sales, refund, conversion and traffic goals
- Modernising website for mobile appeal
- Provide analytic reports of online sales
- A/B testing
- Website VM'ing
- Search Engine Optimization
- Social Media
- Email marketing

Mombasa Rose

2012 - 2014

Content Creator and Customer Care Assistant

- Develop, document, execute, and continuously refine a content strategy and program calendar
- Make sound recommendations for content strategy, plans and tactical execution.
- Develop B2C social plan for social selling, social advocacy & social media.
- Develop and manage social, creative development, implementation, tracking and tools.
- Run ambassador program
- Flat lay and creative content
- Written content for website and blog
- Establish KPIs for all content. Evaluate content against those KPIs and use this data to assist with decision making.
- Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including collateral, digital, social media, newsletters, and more.
- Stay on top of industry best practices for content strategy and integrate learnings into the overall marketing strategy.
- Evaluate the effectiveness of digital programs through metrics and analysis
- Work with director to produce, create, and edit innovative content in support of business and marketing strategies (e.g- EDM's, Hero Banners, Social content, etc).
- Manage the content and advertising budget.

 

Holly is a highly talented and creative professional, and I can personally recommend her. Having worked with her in the fashion industry for an eCommerce client, I saw her achieving amazing results. She is both creative and analytical, a real strength in the digital marketing sphere. She is truly dedicated and passionate about what she does, and it's been a real pleasure dealing with her!

- Chloe Cipra, Head of SEO & Social at Alpha Digital

Holly was an absolute pleasure to work with at Mura. She brings her infectious, positive energy to every project she's given. She has strong analytical skills and blends them with a creative flair to manifest beautiful finishes. She is wholly dedicated to anything she puts her mind to and is a true perfectionist! 

- Kerry Miles, Manager at muraboutique.com.au

I worked under Holly at Mura Boutique as a graphic designer during her time as eCommerce Manager. I saw Holly to be extremely dedicated to her work. She would constantly innovate, identify efficiencies and opportunities to optimise. I found as a manager she was always organised, motivating and fair. In addition to her analytical and organisational skills Holly was also creative and engaged in the creative direction and planning of shoots, campaigns and so forth. She and I continued to work together once relocating to Melbourne and will likely collaborate again in the future in some capacity — she is a pleasure to work with.

- Sophie van der Drift, Co-owner at Seek Solitude and Director at Hāl Studio